The Modern Workspace for
Embroidery Digitizing
The complete embroidery workspace for independent makers and Etsy sellers building a business from their craft.
Native Windows and macOS
No credit card required. Run it locally or in your browser.
See it before you stitch
Vectors, stitches, and a true-to-life preview
Everything updates live as you design, and the realistic preview shows exactly how your work will land on fabric, so there are no surprises at the machine.
Works everywhere
It Works on Your Machine
Runs natively on Windows and Mac. Or straight in your browser with nothing to install. No need to pay thousands for clunky, old-fashioned software. Same workspace, wherever you are.
How it works
Your Workflow
Here's how a design goes from a reference image to a finished piece you can stitch and share.
Import
Import a reference image or an existing embroidery file. Use it as a guide while you build your design from scratch with full control over every stitch.
Drop your image here
.PNG, .JPG, .SVG, .DST, .PES and more
Design
Build your design with precise editing tools. Draw shapes, place stitches, adjust colors to your thread palette, and preview exactly how it will look in real time.
Export
One click and your design is ready to stitch. Export to the format your machine uses (.DST, .PES, and more), and print the run sheet so you know exactly what to do at the machine.
Batch export available
Create
Load the file onto your embroidery machine and watch your design come to life, stitch by stitch. From screen to fabric in minutes.
Stitching...
Machine running
0 / 17,994 stitches
Go Viral
Post it, share it, watch it take off. Custom embroidery is the kind of thing people stop scrolling for, so turn every design into content that grows your following and brings new customers to your shop.
Export
Export for Your Machine
Your design, ready to stitch. Export to every major embroidery format compatible with most home and commercial machines. Need multiple formats at once? Batch export has you covered.
Also export as .SVG or .PNG for previews and sharing.
Brand names are trademarks of their respective owners, listed for compatibility reference.
Ownership
Your Workspace. Your Rules.
Your files are never trapped in the cloud. Get the speed of a modern web app with the security of knowing every project file is yours to keep.
Universal Access
Download the desktop app for Mac or PC, or run it straight in your browser. Same powerful workspace, wherever you are.
Cloud Sync
Optionally save to Boldbobbin Cloud. Start a design on your Mac in the studio, finish it on your iPad on the sofa.
Save Locally
Export your .vemb project files straight to your hard drive. Your designs live on your machine. No subscriptions, no strings attached.
Themes
Modern, Sleek, Customizable
A workspace that feels like it belongs in 2026, not 2006. Pick from 16 themes, light or dark, and work comfortably for hours. Just because embroidery is a legacy craft doesn't mean it has to run on legacy software.
Why Boldbobbin
Built for Real Embroiderers
Every feature is designed around how you actually work.
No Fluff, Just Tools You Need
Every major stitch type is built in: running, bean, satin, and tatami fills. A focused interface made for embroidery, not a bloated design suite.
Tuned to Your Setup
Set your machine, hoop, and the fabric you stitch on for automatic stitch settings. Register the threads you actually own and auto-match every color, so there are no surprises at the machine.
Smooth, Realistic Preview
Pan, zoom, and edit large designs at a steady 60fps, and see exactly how every stitch will look on fabric before you run a single one.
Auto-Digitize
Turn any image into clean, ready-to-stitch embroidery automatically, then refine the details by hand.
On the roadmap
Software in Constant Evolution
We are hard at work improving Boldbobbin, and we listen closely to your feedback to shape what comes next.
Media for Your Content Coming soon
Export ready-to-share videos and images of your designs, from stitch previews to finished renders, made for posting and promoting.
Share Your Work Coming soon
Share any design by simply sending a URL. Anyone can open the link and view your work right in the browser, with nothing to download or install.
Advanced Lettering Coming soon
Import your own fonts and turn any typeface into clean, stitchable lettering for names, monograms, and custom text.
Specialized Mini-Editors Coming soon
Dedicated editors for cross-stitch, low-poly, and other styles, each tuned for that specific craft.
Want to help shape what we build next? Contact us or join the Discord for a direct line to the founding team.
Pricing
Pricing That Fits What You Need
Design for yourself and it stays free, with no time limit. Selling what you make? Pro is a low monthly price, so you never have to spend thousands on software before you even know it fits how you work.
Launch pricing ends soon
Pro rises to $21/month soon. Subscribe now and you keep this price for as long as you stay subscribed.
Personal
Everything you need to design for yourself.
For personal, non-commercial use
- Full web & desktop editor apps
- All major export formats (PES, DST, JEF, EXP, VP3, and more)
- Realistic previews
- Machine & thread palette setup
- Save locally, plus cloud storage for a set number of designs
- Community support via Discord
No credit card required
Pro
For makers selling what they create.
Billed yearly at $150
$21Introductory pricing while it lasts
Excl. tax. Your exact price and any applicable tax are confirmed at checkout.
Lock in this price. Subscribe before the launch offer ends and you keep $12.50/month for as long as your subscription stays active, even after prices go up.
Everything in Personal, plus:
- Commercial-use licence
- Auto-digitization
- Unlimited cloud storage, within fair use
- Batch export
- PDF export with instructions
- No watermark on exports
- Email support
Secure checkout via Stripe
Compare plans
| Feature | Personal | Pro |
|---|---|---|
| Design tools | ||
| Editing design tools Draw, edit and arrange stitches, shapes and text on the canvas. | Included | Included |
| Animated stitch sequence Play a design back stitch by stitch to check how it sews out. | Included | Included |
| Realistic preview See how the finished piece will look before you stitch it. | Included | Included |
| Studio setup Set your machine and hoop so designs are sized to fit them. | Included | Included |
| Thread palette management Build palettes from the threads you actually have on hand. | Included | Included |
| Fabric presets Start from settings suited to the fabric you are stitching on. | Included | Included |
| Embroidery file import Open existing .DST, .PES and other files to edit. | Included | Included |
| Vector graphics import Import a vector file and convert it straight to stitches. | Included | Included |
| Image import Bring in a PNG or JPG to trace. | Included | Included |
| Fonts Six fonts bundled with the app, plus auto-import for your own. | 6 pre-made + auto-import | 6 pre-made + auto-import |
| Auto-digitizing Turn an image straight into stitches instead of tracing it by hand. | Editing only | Included |
| Photostitch Turn a photograph into dense, photo-like stitching. | Editing only | Included |
| Pixel art cross-stitch Convert an image into a cross-stitch grid. | Editing only | Included |
| Export and save | ||
| Machine formats .PES, .PEC, .DST, .JEF, .EXP, .VP3, .XXX and .U01. | Included | Included |
| Image export .SVG and .PNG, for sharing and listings. | Watermark | Included |
| Video export A video of your design stitching out, for social posts and listings. | Watermark | Included |
| Save locally Keep your work on your own machine, with no account needed. | Included | Included |
| Cloud storage Designs saved to your account, reachable from any device. | 10 designs | Unlimited |
| Batch export Export a whole set of designs in one pass. | Not included | Included |
| PDF run sheet A printable sheet with stitch-out instructions for the machine. | Not included | Included |
| Selling | ||
| Commercial-use licence Sell the physical goods you embroider with Boldbobbin. | Not included | Included |
| Sell the files you export Sell the machine files themselves, in standard formats. | Not included | Included |
| Support | ||
| Discord community Ask questions and share work with other makers. | Included | Included |
| Email support Reach us directly rather than through the community. | Not included | Included |
- Editing only: you can run it on the free plan and see the result, but exporting it needs Pro.
- Watermark: image and video exports on the free plan carry a small Boldbobbin mark. Your machine files are never watermarked, on either plan.
- Unlimited is subject to fair use: store as many designs as your own work needs. There is no hard cap, and we would only get in touch if a single account sat far outside normal use for one maker.
Good to know
Frequently Asked Questions
Do I need to install anything?
Not if you don't want to. Boldbobbin runs in any modern browser. You can also download the desktop app for Windows or Mac if you prefer working offline.
What file formats can I export?
Boldbobbin exports to standard embroidery formats including .PES, .PEC, .DST, .JEF, .EXP, .VP3, .XXX, and .U01, compatible with most home and commercial embroidery machines. You can also export .SVG and .PNG for visualization and sharing, plus a PDF run sheet with stitch-out instructions (Pro).
What machines does Boldbobbin work with?
It exports the formats used by most home and commercial machines, including Brother, Bernina, Janome, Elna, Pfaff, Husqvarna Viking, Baby Lock, Tajima, Ricoma, and BAI. You set your machine and hoop in the app so designs fit your setup.
Can I bring in my own images or designs?
Yes. Import a reference image (PNG, JPG, SVG, and more) to trace, or open existing embroidery files (.DST, .PES, and others) to edit.
With Pro, auto-digitizing takes it further: point it at an image and it converts the artwork into stitches for you, so you start from a finished design instead of tracing it by hand. Pro also turns an image into photostitch or pixel art cross-stitch. You can edit everything these produce.
Can I use my own thread colors?
Absolutely. You can set up your thread palette so designs automatically match the colors you actually have on hand.
What do I get with Pro?
Pro includes everything in Personal, plus a commercial-use licence, auto-digitizing, unlimited cloud storage (within fair use), batch export, PDF run sheets, no export watermark, and email support. It's the plan for anyone selling what they make.
If I subscribe now, will my price go up later?
No. Subscribe to Pro during our introductory pricing and you keep that price for as long as your subscription stays active, even after we raise prices for new customers. Your rate would only change if you cancel and resubscribe later, or switch plans yourself.
Can I sell what I make with Boldbobbin?
With Pro, yes. The commercial-use licence lets you sell physical goods you embroider with Boldbobbin, as well as the machine files (.PES, .DST, and other standard formats) you export. The one exception is reselling Boldbobbin's native .vemb project file as a standalone product. You always own your designs on every plan. See our Terms for the details.
What happens to my Pro work if I cancel?
The commercial licence on every file you export while on Pro is permanent for that file. It stays valid even if you later downgrade or cancel, and you always keep your designs.
Anything you saved to the cloud stays there for at least six months after your subscription ends, and usually closer to a year. We do reserve the right to remove stored designs after that, but never automatically and never without warning: we'd email you at least a month in advance so you have time to download whatever you want to keep.
Does the free version watermark my work?
Only image and video exports. On the free plan, PNG and SVG previews and any video you export carry a small Boldbobbin mark; your machine files (.DST, .PES, and the rest) are never watermarked. Pro removes it.
If I have questions or feedback, how do I reach you?
We'd love to hear from you! Contact us anytime, or join us on Discord.
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