Boldbobbin LogoBoldbobbin

The maker behind Boldbobbin

Right now, Boldbobbin is driven by a single founder with a goal to make machine embroidery design simple, modern, and accessible.

Alexandre Binninger

Founder

Alexandre Binninger

Dr. sc. ETH Zurich, Computer Science

Research behind the tool

Turning a picture into something a machine can make is a hard problem. It requires semantic understanding and the creation of geometry that can be converted to a stitch pattern. Some of our research at ETH Zurich has been dedicated to this specific problem.

None of this is inside Boldbobbin yet. It is the direction the software is heading, and it will make its way in progressively.

Spin-off ETH Zürich

Boldbobbin GmbH is formally recognised by ETH Zurich as one of its spin-off companies.

Not a solo effort

Boldbobbin wouldn't exist without the organisations that have backed it along the way, with funding, mentorship, and a place to build.

Key facts

Company

Legal name
Boldbobbin GmbH
Company type
Limited liability company (GmbH), incorporated in Switzerland
Swiss company identifier
CHE-368.246.596
Registered seat
Zürich, Switzerland
Founded
1 June 2026
Founder
Alexandre Binninger, Ph.D. in Computer Graphics from ETH Zurich
Team size
One person
Recognition
Recognised by ETH Zurich as a spin-off company, September 2026
Website
boldbobbin.com

Product

Category
Embroidery digitizing software
What it does
Boldbobbin makes embroidery digitizing software that turns artwork into machine embroidery files, in the browser and on the desktop.
Platforms
Windows, macOS, Web browser
Current desktop version
1.3.1
Research
3 peer-reviewed papers (SIGGRAPH 2026, Computer Graphics Forum 2026, SIGGRAPH Asia 2024)

Plans and support

Plans and pricing
  • Personal: Free
  • Pro: $25 a month, $252 a year, or $1,500 once for lifetime access
  • Business: $100 a month, for 3 seats
  • Max: $200 a month, for 10 seats

Shown in USD. Pricing shows local prices in 19 currencies.

Billing
Monthly or annual, cancel anytime. Stripe is the merchant of record and handles applicable taxes.
Machine formats
  • DST for Tajima, and most commercial machines
  • PES for Brother, Baby Lock, Bernina
  • PEC for Brother and Baby Lock, stitch data only
  • JEF for Janome, and Elna
  • VP3 for Husqvarna Viking, and Pfaff
  • EXP for Melco, and Bernina
  • XXX for Singer
  • U01 for Barudan